According to Puma it «brings together the fiercest sportstyle and training styles¿ with swan-inspired details: a black-and-white colour palette, iridescent materials, and feather prints.»
Kylie Jenner signed a deal with Puma back in March and has remained an ambassador since.
Puma’s latest line ‘Forever Fierce’ is about to land in stores and Kylie of course is fronting the campaign.
In this sneaky snap of what’s in store, Kylie donned a black and white sports bra paired with matching banded leggings. We’re loving the monochrome vibes of this seriously sporty look and can’t wait to snap it all up for ourselves.
Kylie Jenner said goodbye to her posh Calabasas home to hit the gritty streets of New York for her latest project as the face of Puma. Photographed by Jamel Shabazz, the 18-year-old beauty entrepreneur and reality TV star poses against a variety of backdrops as she rocks the brand’s classic Suede sneaker, which first debuted in 1968.
So what does the star love about the kick? “Its rich and vibrant colors mostly. They really have a depth of color. The deep shades don’t fade quickly and I like the laces,” she said in a statement, explaining that the black and white version are, hands down, her favorite.
The 18-year-old flying businesswoman and fashion icon Kylie Jenner stars in her first Puma advertising campaign shot by Lauren Dukoff, for the new sneakers release. The youngest member of the Jenner family is now the face of the brand which will unveil its entire collection and the shoes named Fierce, on the first of April.
The Puma Fierce is a lightweight slip-on trainer, that sets a high-functioning technology with an urban style. The shoes are made to be polyvalent and functional at the same time. And it has a demi upper bootie construction with technical overlays, a supportive midsole, and flex grooved outsole allowing for fast and dynamic multi-directional movements; what is perfect for any workout sessions. Here is evidence once again of Puma’s commitment for the products dedicated to women.
Balmain’s army has officially turned into a family affair. After casting Kendall Jenner in several runway shows, the top model finally stars in an ad campaign, lensed by Mario Sorrenti, and takes sister Kylie Jenner under her wing—for the littlest Jenner’s first high-fashion moment.
NIP + FAB (2015-2016)
In the first set of images from the beauty brand, the 18-year-old actually looks relatively pared down, at least makeup wise, wearing only a touch of eyeshadow, fake lashes (always), and nude lips that emphasize her flawless skin, courtesy of her favorite Dragon’s Blood Fix Plumping Serum, no doubt. Her skin-baring ensemble, featuring a Stylestalker Delicates Robyn bra, is almost enough to upstage her super subtle beauty look if it weren’t for the fact that in the world of King Kylie, this outfit isn’t all that much different from her usual going out look.
Hatzistefanis’ latest project, however, is Nip + Fab, a skincare line with a lower price point that still has all of the same quirks that drew a cult following to Rodial. Among those that can’t get enough of the line is Kylie Jenner, who was tapped as the brand’s beauty ambassador earlier this year.
The collaboration between Jenner and Nip + Fab was one that began organically when the 17-year-old began posting her favorite products on Instagram and introducing her massive, beauty-obsessed social media following to the UK-based brand.