Kylie Jenner gives an interview to Harpers Bazaar about her new brand «Kylie Baby». Kylie also posted videos about new products. + new photos from the photoshoot & video screencaps have been added to the gallery. Enjoy!

Kylie Jenner has a new baby! No, we’re not referring to her second pregnancy, but rather a new brand. Joining Kylie Cosmetics, Kylie Skin, and Kylie Swim, Kylie Baby is Jenner’s new lifestyle-slash-beauty brand catering to new moms. It’s launching tomorrow with four products—gentle shampoo, gentle conditioner, bubble bath, and moisturizing lotion—and three bath time accessories.

Kylie Baby takes formulations seriously. The products meet rigorous ingredient standards and are pediatrician approved. The shampoo and conditioner were designed to be used on all hair types and for babies, toddlers, and kids of all ages, while the bubble bath and lotion are safe for sensitive skin. The accessories include a 100 percent cotton bath towel in three colors, a brush and comb set, and a travel case.

We catch up with Jenner to learn more about Kylie Baby, her advice for new moms, and whether or not we can expect Kylie-themed strollers in the future.
Continue reading

Kylie Jenner has officially announced her next brand — «Kylie Baby». Kylie revealed that the launch will consist of gentle shampoo, conditioner, bubble bath, and lotion. It also looks like there’ll be a powder blue cosmetic bag and hairbrush set. You will be able to buy these products on the website kyliebaby.com on September 28th.

«I’m so excited to introduce @kyliebaby to you guys 🤍 it was a dream of mine to develop clean, safe, effective, and conscious baby care when i became a mom. i know we all want the absolute best for our kids so making this line completely vegan and hypoallergenic was very personal to me! i’m so proud of these products and couldn’t wait to share this with you and your family!» — Kylie via Instagram.