Kylie Jenner for Violet Grey

In a new series, VIOLET GREY profiles female beauty entrepreneurs who are considered industry game changers for their individual approach to business. Each one entered the conversation in her own manner and maintained a steady, if not unparalleled, trajectory with her indomitable spirit. Here, we study how the all-powerful influence of social media led to Kylie Jenner’s direct-to-consumer beauty empire…read more.