In Conversation with Kylie Jenner for selfridges.com

selfridges.com: Following the success of our Kylie Skin launch last year, Kylie Jenner is back – and this time it’s all about make-up. That’s right, Kylie Cosmetics has arrived at Selfridges, bringing with it bestselling products (yes, Lip Kits are here!) and new and improved formulas for make-up fans to get excited about. Shop the highly anticipated collection, get to know the 100% vegan products, and read our exclusive interview with Kylie Jenner.

My inspiration behind Kylie Cosmetics is…

My love for make-up. Being able to bring my own vision to life and share them with the world has been something I’ve really enjoyed doing. In creating this new line, we wanted to achieve high-quality standards while making sure everything is vegan without making a compromise on pigmentation or performance.

I first discovered I loved make-up when…

I’ve loved make-up from a really young age. As soon as my parents started letting me wear make-up, I was experimenting with different looks.

My own beauty icons are…

My mum and my sisters. I’ve always looked up to them and I think the way each of them expresses themselves through their beauty looks is so cool.

My go-to make-up look is…

I love a full glam look but since becoming a mum I’ve really embraced a more subtle look on days when I’m not working or shooting with just some concealer, a nude matte lip and brow highlighter.

I feel my most beautiful when…

I’m feeling confident. I think it’s important to be able to express yourself and be proud of who you are. There’s nothing more beautiful than that!

My ride-or-die product from the collection is…

My Matte Lip Kits have always been our most popular products, and we reformulated it to meet our clean standard without compromising the pigmentation. It’s so comfortable on the lips and is long-lasting with a budge-resistant 8-hour wear time. I love my new High Glosses and we brought back some favourite gloss shades that we have never had in High Gloss formula before – 18 shimmer and opaque shades. I also love how soft my new blushes and bronzers are on the skin.

My top tip when using the Lip Kits is…

I always apply the lip liner to my entire lip rather than just the edges as it creates a great base for your liquid lipstick.