Kylie Jenner announces second drop of her new clothing brand ‘KHY’ on khy.com
elle.com: Don’t Call Kylie Jenner’s New Clothing Line, Khy, Quiet Luxury
As the first of her family members to start a successful brand (and become the second most-followed woman on Instagram), Kylie Jenner is a testament to the power of business savvy in the age of the internet. The reality star and beauty entrepreneur beloved for her relatability and robust pout has always blazed her own trail, often with a handy assist from her momager Kris, from launching lip kits at the ripe age of 18 to defying all expectations and becoming a widely-reported billionaire. Now, she’s sort of charting new territory: designing a clothing line—this time, all on her own. (Jenner previously launched the fashion brand Kendall & Kylie with her sister at PacSun in 2013.) Her latest venture, Khy, a riff on her nickname, is a collection of affordable high-fashion pieces that hopes to redefine the modern wardrobe with inclusive sizing and an accessible price point, while offering a fresh take on quiet luxury. Ahead of Khy’s official launch, we talked with Jenner about her eponymous label, trends she avoids, and matching with her daughter, Stormi.
Kylie Jenner announces first drop of her new clothing brand ‘KHY’ on khy.com
‘Khy’ aims to redefine the modern wardrobe by offering edited collections that seamlessly blend luxury with everyday style, spanning a diverse range of categories and styles. By collaborating with iconic brands and global designers, we hope that Khy will be a platform that delivers access to incredible fashion for everyone.
Kylie Jenner appeared on the cover of «WSJ» magazine Innovators Issue. In our gllery was added covers for this mag and a HQ photoshoot, photographed by Cass Bird. Enjoy!
With the launch of her new fashion line, Khy, Kylie Jenner is expanding her business empire.
In an interview for WSJ. Magazine’s Innovators Issue, she shares the items she’s saving for daughter Stormi, when she knew she was good at beauty and her favorite Met Gala look. She also shares the difference between parenting her daughter and her son, and how she’s still inspired by her King Kylie era.
0:00 Love for fashion
0:54 Wanting to design own clothing line
1:34 Being a parent
1:53 Favorite Met Gala look
2:37 Kylie’s clothing line
3:21 Love of makeup
hypebeast.com: It comes as no surprise that Kylie Jenner is a business mogul in her own right, becoming the the world’s youngest self-made billionaire at the age of 21 in 2019. The youngest sibling of the Kardashian-Jenner clan is also no stranger to fashion, always working with the current line-up of creative directors at major luxury houses.
The reality star and beauty mogul is now adding creative director and apparel brand owner to her resume. Jenner took to Instagram to share an image of her sitting on a carpeted floor wearing a black leather jacket with the caption “meet khy” while tagging just one seemingly new account, @khy. The first image in the tagged account links to an photo of Kylie Jenner modelling the jacket from the back. The first post on the account said, “coming soon. sign up at khy.com.”
The link links to a sign up for “early access” for upcoming collections but there is no further information regarding when it will release. It is safe to say that Kris Jenner knows how to raise business moguls from her sister Kim Kardashian to Khloé to Kendall with SKIMS, Good American and 818 Tequila. Stay tuned on Khy for early access.