Why 19-year-old Kylie Jenner is one of the Most Creative People in Business 2017.

“I’m always thinking about what I want, and what I think people want,” says makeup mogul Kylie Jenner.

Seconds after Kylie Jenner launched her first three lines of lipstick, on November 30, 2015, all three sold out online. Less than two years later, Kylie Cosmetics is a full-service, direct-to-consumer beauty brand, with offerings that include its signature lip kits (lipstick and liner) plus eye shadows, blushes, and tools. The 19-year-old Jenner, famous for her own perfectly plump pout, continues to draw upwards of 10 million people to her Snapchat makeup tutorials and has led the brand to a reported $400 million in revenue since its launch. That’s why Jenner is No. 57 on our list of the 100 Most Creative People in Business 2017.
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